๐Ÿ“Š Free Template โ€” Google Sheets ยท Sales Tracker

Manufacturing Lead Tracker โ€” Free Google Sheets Template

Stop tracking buyer enquiries in WhatsApp threads and text messages. This pre-built Google Sheets template gives you a simple, powerful CRM for manufacturers โ€” track every RFQ, quote, and follow-up from one place.

๐Ÿ“‹ Template Preview

#DateBuyer NameCompanyProduct Enquiry QtyValue (โ‚น)SourceStatus Quote SentFollow-up DateNotes
1Apr 2Rajesh KumarTata Auto ComponentsMS Flat Bar 40ร—6mm5 MT2,40,000WhatsApp๐Ÿ”ฅ Hotโœ… Apr 3Apr 7Budget confirmed, needs delivery in 2 wks
2Apr 1Ahmed Al RashidiGulf Steel TradingSS 304 Sheets 2mm10 MT8,50,000IndiaMart๐Ÿ’ฌ Quotedโœ… Apr 2Apr 8Competing with 2 other suppliers
3Mar 28Suresh MehtaMehta FabricatorsHR Coil 6mm20 MT14,20,000GeM Portalโœ… Wonโœ… Mar 29โ€”PO received. Delivery Apr 15
4Mar 25Priya ShahShah IndustriesGI Pipes 1 inch500 pcs75,000Website๐ŸŒก๏ธ Warmโœ… Mar 26Apr 5Negotiating on price
5Mar 20Vikram Nairโ€”CRC Sheets2 MT82,000Trade Showโ„๏ธ ColdโŒ NoApr 10No response to 2 follow-ups

๐Ÿ“ฅ Lead Intake

Log every enquiry โ€” date, buyer name, company, product specification, quantity, estimated value, and source channel (WhatsApp, IndiaMart, GeM, trade show, website, referral).

๐Ÿ“Š Pipeline Status

7 built-in status tags: ๐Ÿ”ฅ Hot, ๐ŸŒก๏ธ Warm, ๐Ÿ’ฌ Quoted, ๐Ÿ“ Negotiating, โœ… Won, โŒ Lost, โ„๏ธ Cold. Colour-coded with conditional formatting.

๐Ÿ“… Follow-up System

Auto-highlights overdue follow-ups in red. Set follow-up dates per lead โ€” the dashboard shows you exactly who needs a call today.

๐Ÿ“ˆ Dashboard

Auto-calculates total pipeline value, win rate, average deal size, and monthly enquiry trend. No formulas to set up โ€” it all works on copy.

๐Ÿ” Filter & Search

Filter by status, source, product type, or date range. Find any lead in seconds using the built-in search filter.

๐Ÿ’พ Export to PDF

Print or export any view as PDF for team meetings or management reporting. Works on mobile through the Google Sheets app.

๐Ÿ“‘ All 18 Columns Explained

Every column is designed for manufacturing sales โ€” not generic B2C CRMs.

Date Received
When the enquiry came in. Used for age-of-lead reporting.
Buyer Name
Primary contact person at the buyer company.
Company
Buyer company or organisation name.
Phone / WhatsApp
Direct contact number โ€” click-to-call if viewed on mobile.
Email
Buyer email for formal quote and follow-up.
Product / Specification
Full product description including grade, size, standard (e.g. IS 2062, ASTM A36).
Quantity & Unit
Required quantity with unit (MT, kg, pcs, metres, litres). Drives value estimation.
Estimated Value (โ‚น)
Rough order value โ€” feeds into pipeline totals on the dashboard.
Source Channel
Where the lead came from: WhatsApp, IndiaMart, TradeIndia, GeM, Website, Cold Call, Trade Show, Referral.
Status
Dropdown with 7 stages โ€” auto-applies colour coding via conditional formatting.
Quote Sent (Y/N)
Checkbox โ€” marks whether a formal quote has been sent. Triggers overdue alert if status is hot/warm with no quote.
Quote Value (โ‚น)
Actual value quoted. Compared against estimated value for accuracy tracking.
Discount Offered %
If any discount was given to close. Used to track margin erosion over time.
Follow-up Date
Next scheduled follow-up. Auto-highlighted in red if date has passed.
Follow-up Count
How many times you've followed up. Signals if a lead is going cold.
Expected Close Date
When the buyer is expected to place the order. Used in pipeline forecasting.
Won/Lost Date
When the deal closed โ€” won with PO or lost to competitor.
Notes
Free-text field for anything else โ€” buyer comments, competitor mentions, special requirements.

Get Your Free Copy

Enter your email and we'll send you the Google Sheets link.
Click "Make a copy" to save it to your own Google Drive โ€” no sign-up required to use the sheet.

โœ“ Template access unlocked!

Click below to open the template, then go to File โ†’ Make a copy to save to your Drive.

Open in Google Sheets

Want something more powerful? Try FactoryOS free โ€” auto-tracks all your leads from WhatsApp, web forms, and email in one dashboard.

๐Ÿ’ก How to Use This Template

  1. Click the Google Sheets button above โ†’ File โ†’ Make a copy
  2. Rename the sheet with your company name
  3. Delete the sample data in the Leads tab
  4. Start logging every enquiry the same day it comes in
  5. Review the Dashboard tab weekly in your sales meeting
  6. Archive won/lost deals at end of month to keep the tracker clean