📘 WhatsApp Business Playbook · Free · B2B
WhatsApp Business Playbook for B2B Manufacturers
A complete playbook to use WhatsApp Business professionally — catalogue setup, broadcast lists, quick replies, and converting enquiries to orders.
WhatsApp Business vs WhatsApp
Business Profile: company name, address, category, website, business hours
Product Catalogue: list products with photos, prices, descriptions — buyers browse and enquire
Quick Replies: save common messages (quotes, payment terms, bank details) as shortcuts
Labels: tag chats as New Lead, Quote Sent, Follow Up, Order Confirmed
Away Message: auto-reply outside hours — 'We'll respond by 10am tomorrow'
Setting Up Your Catalogue
Add every product with: white background image, name, product code, short description
Price: exact or 'Contact for price' — both work, exact gets more enquiries
Link: add your FactoryOS portal page or product datasheet
Update catalogue when prices change — stale prices create problems
Converting Enquiries to Quotes
Acknowledge within 30 minutes: 'Thank you for enquiry. Sending quote shortly.'
Quote format: Product | Grade | Qty | Unit Price | Total | Validity | Terms | Delivery
Always send as PDF — more professional and easier for buyer to forward internally
Follow up in 3 days if no response: 'Hi [Name], did you receive our quote?'
WhatsApp Broadcast Lists
Segment contacts: Domestic vs Export | Hot vs Warm leads
Send broadcast once a month: price update, new product, capacity announcement
Keep broadcasts under 5 lines — longer messages get ignored
Never add people to broadcasts without their knowledge
Professional Etiquette
Business name in profile — builds company brand, not individual brand
Reply within 4 business hours maximum
Don't send voice notes for business — text is easier to search and reference
Use Status for product updates — buyers who have you saved will see it