Website Conversion Audit Checklist for Manufacturers

50-point website audit to identify exactly why buyers bounce from your manufacturing website and what to fix first for more enquiries.

First Impression (0-10 sec)

Is it immediately clear what you manufacture within 3 seconds of landing?

Is there a visible phone number and WhatsApp link in the header?

Does the hero section have a product image — not stock photos of handshakes?

Is the website mobile-responsive? (Test on iPhone + Android)

Does the site load in under 3 seconds? (Test: PageSpeed Insights)

Does every product page have: specs, grades, dimensions, standards (IS/BIS/ASTM)?

Are manufacturing tolerances and certifications clearly listed?

Are there real photos of your products and factory?

Do you have downloadable datasheets or brochures?

Are prices or indicative ranges shown? Or is 'Request Quote' prominent?

Are certifications (ISO, BIS, CE, NABL) displayed with certificate images?

Are client logos or company names listed?

Is there a Google Reviews widget showing real ratings?

Are founding year, team size, and export markets shown?

Are there video testimonials or a factory tour video?

Is there a contact form on every product page — not just Contact Us?

Is there a WhatsApp click-to-chat button visible without scrolling?

Is the 'Request Quote' CTA above the fold on desktop and mobile?

Does the contact form ask only essentials: name, email, phone, product, qty?

Is there a lead magnet: free catalogue or price list in exchange for email?

Does each page have a unique title tag with product name and location?

Are HS codes, IS standards, and technical keywords in product descriptions?

Is the website indexed? (Test: site:yourdomain.com in Google)

Do you have a Google Business Profile linked to your website?

Is there a sitemap.xml submitted to Google Search Console?

Complete audit with scoring rubric, priority ranking, and a fix guide for each item.

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