🧮 Free Calculator · Trade Show ROI · Any Expo
Trade Show ROI Calculator
Calculate exactly how many orders you need to break even on your next trade show — works for Metal Forming, Vibrant Gujarat, Hannover, ADIPEC, and any expo.
Step 1: Input Your Costs
Stall rental: ₹_____ (check official expo rate card)
Stall design and fabrication: ₹_____ (budget ₹1,500-3,000/sqft for quality design)
Travel and accommodation for team: ₹_____
Marketing materials (brochures, samples, gifts): ₹_____
Logistics (shipping products and stall materials): ₹_____
Miscellaneous + 10% contingency: ₹_____
Total Cost (A) = Sum of above
Step 2: Estimate Revenue
Average order value from trade show leads: ₹_____
Expected conversion rate from leads to orders: _____% (industry avg: 15-25%)
Expected quality leads at show: _____
Expected Orders = Leads × Conversion Rate
Expected Revenue (B) = Orders × Avg Order Value
Gross Profit (C) = B × Your margin %
Step 3: Calculate ROI
Break-Even Orders = Total Cost (A) ÷ Avg Order Gross Profit
ROI = ((C - A) ÷ A) × 100
Target: 200-400% ROI is achievable at top manufacturing expos
If ROI < 100%: reconsider stall size or target a smaller show first
Benchmark: Metal Forming Expo 2026 Pune
| Metric | Conservative | Realistic | Optimistic |
|---|
| Quality leads | 20 | 40 | 80 |
| Conversion rate | 10% | 20% | 30% |
| Avg order value | ₹8L | ₹12L | ₹20L |
| Revenue | ₹16L | ₹96L | ₹480L |
| ROI (on ₹8L cost) | 100% | 1,100% | 5,900% |
How to Maximise ROI
Pre-schedule meetings 2 weeks before the expo — email 200 target buyers
Bring physical samples in a compact, well-lit display case
Collect every business card — scan to Google Sheet in real time
Follow up within 24 hours of show closing — the window closes fast
KPI: minimum 5 quotes sent within 72 hours of the show