✅ Pre-Show Checklist · 8 Weeks · Free Download
Pre-Show Marketing Checklist
Everything to do in the 8 weeks before a manufacturing trade show to maximise your ROI — outreach, logistics, stall design, and day-0 preparation.
8 Weeks Before: Strategy
Define primary goal: new leads, existing customer meetings, brand awareness, or specific orders
Set target: minimum 50 quality business cards, 5 meetings pre-booked
Book stall space and confirm location — corner or near entrance preferred
Budget signed off: stall + design + logistics + team travel + materials
Register as 'Indian Manufacturer' in exhibitor directory for search visibility
6 Weeks Before: Outreach
Export target buyer list: past enquiries, LinkedIn, industry databases
Send 'We're Exhibiting at [Show]' email to 200+ prospects with stall number
Book 10+ meetings with key prospects before the show starts
Post LinkedIn announcement: 'Catch us at [Show] Stall [Number]'
Send WhatsApp broadcast to warm leads and past customers
4 Weeks Before: Materials
Print 500+ brochures with product specs, certifications, and contact details
Prepare physical samples: polished, labelled, with spec sheet attached
Design and order roll-up banners: product + tagline + certifications + contact
Print business cards with WhatsApp QR code on the back
Order branded merchandise if budget allows
1 Week Before: Final Prep
Confirm all team travel and accommodation
Download the show floor map — mark competitor and buyer stalls
Prepare lead capture: digital form or Google Sheet on phone
Pack display items, extension cords, tablet, backup charger
Brief your team: key messages, target buyer profile, how to qualify fast
Day 0: Setup
Arrive 2 hours before doors open for setup
Test all electrical connections, lighting, and demo devices
Arrange samples and brochures — not cluttered
Take stall setup photos for social media — post before show opens