📘 30-Day Follow-Up System · Free Playbook · Manufacturers
Post-Show Follow-Up Playbook
Turn trade show leads into orders — a complete 30-day follow-up system for manufacturing companies with email and WhatsApp sequences.
Day 1: Immediate Actions
Sort leads while memory is fresh: Hot (ready to buy) / Warm (interested) / Cold (browsed)
WhatsApp HOT leads within 4 hours: 'Great meeting you at [Show]. Attaching catalogue + quote for [product].'
Enter all business cards into CRM or spreadsheet — don't leave it for next week
Send LinkedIn requests to all Hot and Warm leads with personal note
Post show highlights on LinkedIn and Instagram
Day 2-3: Email Follow-Up
Email all leads: 'Thank you for visiting our stall. Attached: catalogue and certifications.'
Subject: 'Re: [Product] enquiry — [Your Name] from [Company] at [Show]'
For HOT leads: include specific quote or call invite — 'When works for 15 minutes?'
Day 7: Phone / WhatsApp Call
Call all HOT leads who haven't responded to email
Script: 'Hi [Name], this is [You] from [Company]. We met at [Show] — following up on the [product] enquiry. 5 minutes?'
Key questions: monthly requirement? Current supplier? Main concern when switching?
Day 14: Value-Add Touch
Send a market update or insight: 'Indian steel prices are [trend] this month — thought useful.'
Share a relevant case study: 'How we helped [similar company] reduce lead time by 40%.'
For unresponsive: 'I'll check back in a month — please keep us in mind.'
Day 30: Close or Nurture
Hot leads not converted: offer factory visit or request sample
Warm leads: move to monthly newsletter
Cold leads: add to annual re-engagement list
Review conversion data: leads → quotes → orders. Calculate show ROI.