Google Business Optimization Playbook for Manufacturers

Optimize your Google Business Profile for maximum visibility so Indian buyers find you when they search for your product.

Phase 1: Profile Setup Week 1

Claim profile at business.google.com if not already done

If claimed, verify it shows correctly on Maps

Business name: exact registered name + one keyword if natural

Category: 'Steel Fabricator' or 'Metal Manufacturer' or 'Industrial Manufacturer'

Address: factory/office address — ensure it pins correctly on Maps

Phone: primary business number. Enable WhatsApp on this number.

Description: 200+ words covering products, certifications, cities served, export countries

Products: add every product category with photo, description, price range

Photos: minimum 20 high-quality — factory, machines, products, team, packaging

Attributes: check all relevant — ISO certified, MSME registered, etc.

Send review request link to past customers via WhatsApp

Target: 20+ reviews in first month. 4.5+ rating to appear in local pack.

Respond to every review within 24 hours — positive and negative.

Never incentivize reviews — against policy and Google removes them.

Post weekly: product updates, certifications, trade show appearances

Format: 1 image + 100-200 words + CTA (Call Now or Get Quote)

Posts appear in search for 7 days — post every Monday for consistency

Check Google Business Insights monthly: searches, map views, calls, website clicks

Target: 500+ profile views/month within 90 days of optimization

Search 'steel manufacturer [your city]' in incognito — track position monthly

Complete playbook with templates, review scripts, and 90-day optimization calendar.

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