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📊 Free Scorecard · Digital Readiness · Metal Manufacturers
Digital Readiness Scorecard for Metal Manufacturers
Assess your factory's digital maturity across 6 dimensions — online presence, lead capture, CRM, export readiness, AI adoption, and operations.
Dimension 1: Online Presence (0-25 pts)
Do you have a website with products and specifications? +5 pts
Does your website load under 3 seconds on mobile? +3 pts
Are you listed on IndiaMART, TradeIndia, or GeM? +5 pts
Do you have a Google Business Profile with photos? +4 pts
Do you have a professional LinkedIn company page? +3 pts
Can buyers contact you within 2 clicks? +5 pts
Dimension 2: Lead Capture & CRM (0-25 pts)
Do you track buyer enquiries centrally — not just WhatsApp? +8 pts
Do you respond to enquiries within 4 hours? +5 pts
Do you follow up every quote with a call or message? +5 pts
Do you track your quote-to-order conversion rate? +4 pts
Do you have automated acknowledgment for new enquiries? +3 pts
Dimension 3: AI & Automation (0-20 pts)
Do you use AI for proposals, emails, or research? +5 pts
Is any part of your sales process automated? +5 pts
Do you use data for pricing decisions? +5 pts
Do you use software for production planning? +5 pts
Dimension 4: Export Readiness (0-15 pts)
Do you have IEC, LUT, and AD Code in place? +5 pts
Have you exported to at least one country in 12 months? +5 pts
Do you have international certifications (CE, BIS, ISO)? +5 pts
Score Interpretation
| Score | Stage | Priority Action |
|---|
| 0-20 | 🔴 Offline | Start with a FactoryOS portal — 10 min setup |
| 21-40 | 🟡 Getting Started | Fix lead capture — you're losing enquiries daily |
| 41-60 | 🔵 Emerging Digital | Add CRM and automate follow-ups |
| 61-75 | 🟢 Digitally Active | Focus on export expansion and AI tools |
| 76+ | ✅ Digital Leader | Optimize conversion rate and scale internationally |